Instagram x netflix

The Academy of Unseen Arts

To coincide with the second season of “The Chilling Adventures of Sabrina,” Netflix wanted to partner with Instagram to create a memorable experience for fans.
Our solution was to embrace the Dark Arts, some witchcraft, and create an Instagram version of the Academy of Unseen Arts from the show.

With the help of the insanely talented cast of Sabrina,
and a badass all female production team, we hacked
our Stories tools to encourage teens to create their
own “dark magic.”