Samsung Global

Galaxy S6 Global Launch

While Samsung is seen as a premium brand in North
America— globally it's gotten lost in the shuffle of other feature phones.

As part of the small team that pitched and won the Samsung Galaxy global business, we were tasked with elevating what Samsung stands for worldwide.

Our solution was to tap into the heart of what makes Samsung great—their love for getting the latest technology in people's hands as fast as humanly possible.

With a :60 and a series of feature-focused :30s, we launched the all new Galaxy S6 and S6 Edge and celebrated the moment when what's 'Next' becomes 'Now'.