world’s best brands and agencies build teams of talented humans, solve complex problems, and craft world-class creative.
In the last decade, I’ve worked internally at iconic brands including Walmart, Roblox, Twitch, 2K Sports, and Instagram.
Most recently, as the interim creative lead of seasonal campaigns at Walmart, I drove a 600% YoY performance boost for Back-to-College, building a team and creative process from scratch to execute their first-ever internally produced, full-funnel campaign.
As Senior Global Creative Director at 2K Sports, I managed all of their marquee sports titles, like NBA 2K, WWE 2K, and Topspin. Leading a team of 15 creatives, I drove the transition from agency-supported to 100% internally-produced game releases – leading brand positioning, design systems, announce and launch campaigns. I also got to work on Wemby’s first ad campaign, Zoom with Hulk Hogan, and eat cheese with John McEnroe.
to audience trends. In 9 months, we created over 1,700 unique ads (seriously), spanning 36 campaigns, across
6 countries globally. I was extremely fortunate to travel the world leading Instagram’s first ever campaigns in France, Germany, and Japan.
In addition to my time spent in-house, I spent the first half of my career working at the world’s best ad agencies (and most inspiring creatives on earth) – most notably at 72andSunny where I led multiple clients including; Target, General Mills, and Samsung Global. And a brief senior leadership role at TBWA Chiat/Day LA, where
I spent a week locked in an Amsterdam office with creatives from all over the world (ask me about it) and
co-led the team responsible for winning over $13M of new business.
When not making fun stuff with fun people at work, I paint, wood-work, and crack jokes with my
hilarious daughter, Lucy.
My work has been recognized by most major advertising awards, annuals, and press including Cannes Lions, D&AD, Clios, One Show, FWA, AWWWARDs, and Effies—as well as AdWeek, Communication Arts, Graphis
100 Best in Advertising, and some long-forgotten publications.
However, I'm especially proud of the fact that my work has organically trending #1 on Reddit,
#1 and #2 on YouTube, and #1 on X (Twitter) on three separate occasions. Meaning that it was
liked by the people it was made for (not just award show judges).
