Totino's Pizza Rolls

Bucking Couch Bowl XVI

Totino’s was looking to make an impact with teen gamers but were having trouble reaching such a difficult audience.

The solution was obvious–stuff a mechanical bull inside a couch, and let fans online control it.

So we teamed up with Twitch—the online community where people watch other people play video games—to create
the Bucking Couch Bowl. We recruited Twitch’s biggest influencers and gave their fans the power to buck them.

All they had to do was type in the chatroom, to control
our couch.

The results were 3.5 hours of pure mayhem, 1.8 million minutes of viewing time, 92% positive brand sentiment
on social, and the most fun I’ve ever had on a production.

We even organically trended to #1 on Reddit. Which is exactly what you hope will happen when you strap a couch to a mechanical bull and put it on the internet.