Cars 3 Interactive Speedway

When Pixar releases a property as big as Car 3, they don’t just launch a film, they launch an entire line of insanely awesome toys and gear. Instead of creating a traditional
30 second film highlighting one or two products, we created a giant interactive race track incorporating all of the latest Cars 3 gear.

When we finished our 14’ x 20’ bedroom inspired track we let real kids take it for a test drive. We then filmed a 30 second film of real Lightning McQueen and Cruz Ramirez cars racing around the track.

Speedway Design Process

This site was hand coded by me, thanks to codecademy and the awesome community at stackoverflow.