Spark the Convo with a DM

Everyone knew about Instagram DMs, but the feature
had gone stale, with teens sharing one-off messages
and switching apps for longer conversations.

So, to up the use of Direct Messaging on Instagram,
and encourage deeper conversations and more sharing across the app, we created a campaign encouraging teens
to slide into each other's DM’s.

This site was hand coded by me, thanks to codecademy and the awesome community at stackoverflow.