Instagram Japan

Instagram Stories Japan

After having a presence in Japan for several years,
Instagram was ready to push growth and start marketing
in the region. Having never marketed to Japanese teens before, we started by creating and testing three campaigns with millions of Japanese teens.

To ensure we wouldn’t lose cultural nuance, we flew to
Japan for a few weeks and worked with a local agency
to create 45 unique ads across 3 campaigns featuring everything from flaming hot food, to anime ping pong lovers, to classroom Taiko.

This site was hand coded by me, thanks to codecademy and the awesome community at stackoverflow.