Target

Target Run and Done

To most people Target is known as the place where they go when they have a long list of things they absolutely need and then leave with a million things they don't need.

Target wanted to break that stigma and encourage consumers to find more reasons to go on smaller runs
to their stores.

So, our multilingual TV and print campaign ditched the dreaded giant red cart, had the entire campaign take place is the less expensive handheld basket, and gave customers even more everyday reasons to go on a Target Run.