SoFi

2018 World Cup "Ambition" Brand Anthem

SoFi, the social finance company targeting millennials with high earning potential (think PhDs and MBAs), was looking to stand out from the banking crowd and find a more authentic voice for their audience.

Through my creative agency, Armstrong Aldrin + Collins, I collaborated directly with Fox Networks and their branded content studio, All City, to create custom ads designed specifically for the World Cup audience.

Armed with a strategic media buy across every Fox Sports 2018 World Cup match, it was on us to help them reach their ambitious target. The result was a series of brand anthem films celebrating the drive and ambition connecting high performers in any field.

While I’m an art director by trade, I'm proud to say, I also wrote this entire campaign.