TARGET

10 Days of Deals with Ginger Breadington

Black Friday is a massive part of every holiday campaign,
and this year Target wanted to be about more than just one day of sales. Instead, they wanted to be the go to place for deals in the middle of the holiday rush.

Ten Days of Deals was created to turn Black Friday into
a holiday event. The only challenge was finding a way
to be deal-heavy within our larger holiday narrative.

It was simple, when you live in a world of toys and cookie Christmas trees, who better to deliver this news than
a gingerbread weatherman? So we introduced Ginger Breadington along with co-anchors Barbie and Ken to
deliver our Ten Day Deal Forecast.















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